Don't beat yourself up Old-Biscuit. I'm sure this company is buried in some serious debt at the moment. They probably spent or borrowed a million $ to get to this point. Molds are not cheap. It will take some time for them to realize a profit at this price point.
I would be hard pressed to give up my chill grille. It's almost required down here in Texas. One of the main reasons we are winter campers is the AC doesn't keep up and there's not much we can do about it. I would try one of these for $75, but not $175.