I am going to bite the hand that feeds me here a bit. Good Sam is becoming a dinosaur in marketing. I think it is primarily because the bulk of their target market is the older generations. My non-business related junk mail now consists mainly of junk from AARP and Good Sam. I don't get near the solicitations from banks, credit cards, insurance, casinos etc. that I did back in the 20th century. Those solicitations now come via the internet (pop up ads, sponsored ads, banner ads, junk Email etc.) I believe only the oldsters respond to snail mail in any appreciable percentage.
Many things about Good Sam is pretty much outdated. Good Sam still thinks Rallies are going to be big. The are very proud of their middle aged, overweight white male mascot. Even the name "Good Sam" is pretty much mired in the 1950s. But that is not out of line for their customer base. Heck, RVs still come with cassette tape players. Time shares pretty much fits with that strategy. "Come back to the same 5 parks year after year after year" isn't going to draw the 30 something crowd.
As for opting in or out for mailings etc. Companies as a whole, not just Good Sam, build in numerous traps seeking to get your permission to pummel you with junk. There are always a box to check or a privacy statement you aren't ever going to read that you have to agree to before you can make payment for an item. Just the way it is.
