Cancellation of Roadside Service for using 6 times in 3 yrs

It's simple marketing jive. THey really don't want to get into the details. 90 per cent of the people don't want to hear it anyway.
THe company wants to sell the sizzle. They want you to have the perception that if you breakdown the roadside assistance company will come save you.
Discussing all the details is generally avoided. They want to make the sale first answer questions later.
Limitations and cancellation policies are reserved for the fine print.
Nothing new here.