Membership Renewal
My wife's membership expires in Aug of 2018. Today she received an email asking her to renew now (5 months early). If she does renew now....when does it take effect? Today or in Aug. ? They do a lo...
Forum Discussion
This is a fairly common practice on most subscription services. They count on people being too lazy to look up when their subscription expires and just about NONE of the paperwork you get for the renewal will have that renewal date. Take 3, 4, 5, or even 6 months early at your subscription rate and multiply it by a million or more subscribers. A handy piece of change and it's you who are giving it to them early. I can make a very nice return for that 6 months or so by keeping that money in my investment account. I don't need to give them that bonus. Not only that, I think this practice borders on deceptive and false advertising, and when I see ANY COMPANY doing it, my opinion of their business practices and moral responsibility drops into the basement. My renewal either heads to the competitor, or goes in at the last minute if that company is the only one offering a unique service.
