Why the rush?

Sounds like the rush to reorder magazine subscriptions.

I don't know about there, but here everything that has to be renewed is sent out at least 3 months early. Even our license plate registration, etc. Macktee

I don't know if this is a valid reason or not, but I imagine that GS deals with quite a few full timers. If it takes them 3-4 weeks for their mail to catch up, it could be a good reason for early mailing.

It's already the middle of August. Doesn't seem unreasonable at all to me.

WoodGlue wrote:
My GS membership doesn't expire until October 2013, yet I'm getting email reminders to "renew NOW"

I know the profit motive behind this. You get my dues 3 months early and get to collect interest on my money - something that maybe everyone doesn't understand.

WoodGlue

I am sure at today's interest rates they are making so much on it they can't wait for everyone to do it lol. Almost everywhere I have a subscription or pay dues, they let me know starting at 90 days. I am guessing GS must be slow at only 60 days.

WoodGlue wrote:
My GS membership doesn't expire until October 2013, yet I'm getting email reminders to "renew NOW"

I know the profit motive behind this. You get my dues 3 months early and get to collect interest on my money - something that maybe everyone doesn't understand.

WoodGlue

No, you are wrong. What they don't want is to loose you as a customer and find a replacement. It costs 3 times more to find a replacement customer as it does to keep an existing customer. So, to keep you focused on renewing, they bombard you early and often about renewing. At today's interest rates, it has nothing to do with returns on your money.

Yup, get that money early and invest it in a Long Term CD and earn 0.01%, or get lucky and get 10x that amount. :B
I'm getting magazine renewal notices with special offers if I renew before my December deadline. :E At least you know your mail delivery service still works.
Happy Trails.

That is the reason I moved from Good Sam roadside assistance to Coach Net. I kept getting "new" cards all year long telling me my subscription had expired, when it hadn't. I got tired of all the junk mail. Now with Coach Net, I only get a renewal notice.

Three months early is, well, late! Most magazines / subscriptions I have seem to send renewal notices almost a YEAR in advance. If it really bothers me, I have in the past contacted the magazine and requested that they limit the renewal notices to me, sometimes it worked.

I get these types of renewal requests all the time. I read the first one and when I see it's early I put it aside. Then when I get the next one I throw it in the trash can because it's one of those early ones. Finally I forget to renew since I kept throwing the reminders out. If companies would send the first renewal request out in a reasonable advanced time frame I would just renew and be done with it. Many don't and when my coverage lapses often I never go back. I really dislike the companies that send out very early renewals and no date on when my membership ends.