The vast majority of all automotive type batteries are made by Johnson Controls. The biggest difference really is the warranty that the labeling company gives.
I looked into it pretty closely a few years back when we needed batteries for my RV, boat, and houseboat. I ended up going with Costco because they had the best warranty and quite a few service points. At that time, it was a toss up between Walmart/SAMs and Costco. Personally, I would stay away from Interstate just because they will be the highest price and shortest warranty.