Mainly, it's our motel on wheels.
We "camp" one or two weekends per year. This is usually at a state park and we do the campfire thing, hiking, star gazing and fishing. Most often a paddling trip is worked in there too.
The rest of the RV time is our traveling/vacation time. This usually involves a beach trip. We only stay oceanfront on our beach trips. There are several out there. You just have to look for them and book well ahead. Our favorite is Ocean Lakes in Myrtle Beach. They allow you to reserve the actual campsite. That way, you can get one in the first row, if you like.
We have been in the RV lifestyle for 10 years. Of that, we have done a non-RV trip once with family. Hated it. Well, there was a really nice ice-cream shop nearby! That helped?
This upcoming summer, we will do another non-RV trip. My sister has offered for us to join them at their place in Aruba. Can't get an RV there, so we took them up on it. That will definitely cut down on our RV use this summer though. That will be our big trip for the year.
Even when we did our cross county trip and visited mostly National Parks, we didn't "camp." We used the MH as more of a motel on wheels.