chuckftboy wrote:
I got 33% off MSRP with no trade in. 1 year old leftover. I am sure they still made plenty ofmoney.
Sounds like you did fairly well with your purchase. Being in FL has some benefit when buying in my experience. There are generally a lot more units available that available buyers, thus a more competetive market than many areas of the country. That seems true whether we are talking new or used units.
I do wonder a little about your last comment though. Being sure they still made plenty of money indicates you may know with some certainty what the dealer's cost really is and makes a determination on what plenty of money equates to. I suppose what I'm really wondering is what amount of profit do we as buyers feel is acceptable for a dealer to actually make? Is something in the area of 15% reasonable? I'm not sure a good dealer could operate in many markets with very seasonal sales on anything less and quite possibly would need more to stay in business. A lot of questions with far too little accurate information to make any kind of informed determinations of what may or may not be reasonable. Of course we need to remember there is a significant spread between gross profit and net profit and the difference between varies greatly from one dealer to another based on how well they operate their business.