Ranger Smith wrote:
Generally in the Itasca they put a better grade of materials and components in it. The Itasca will have standard things that are an option in the same model Winnebago
That was true in 2001 when we bought our first Winnebago, but the differences vanished by 2013 when we bought our current motorhome. We visited several dealers trying to decide whether to purchase a Winnebago Adventurer or an Itasca Suncruiser. The Suncruiser listed for about $3,000.00 more than an identically equipped Adventurer. When we asked the sales people why the difference in price we never got any good answers.
We emailed Winnebago asking for a list of differences and got back a list of 16 differences between the models. 15 of the 16 differences were badging in that one model would be badged as an Itasca where the other would be badged as a Winnebago. Likewise on would have the Suncruiser nameplate while the other would have an Adventurer nameplate.
The only real difference between the two was that the Suncruiser offered 1 interior color scheme that was not offered on the Adventurer. Other than that all the systems, appliances, standard equipment, and options were identical.
Still not sure which model to purchase we were able to take a private tour of the production facility and several completed coaches at the factory. We asked our tour guide (a senior training manager) which one would be the best value. His immediate response was the Winnebago Adventurer. He said the quality was equal, the price was slightly lower, the name recognition was better, and the resale value would be higher.
One thing we were also alerted to was that (at least at the time) is that any component either standard or optional on any other Winnebago product can be ordered as an option on any other coach as long as it will physically fit in the coach you are ordering.
At the time a 6 way power passengers seat and a couple other options were not offered on the Adventurer or Suncruiser models. They were however available on the Journey. We were able to order those options even though they were not listed in any brochure or ordering form.
The Itasca nameplate has recently been dropped from the lineup, but models like the Sunstar and Sunova formerly in the Itasca lineup are now offered under the Winnebago nameplate