I once met a gentleman (worked on his private jet) who flew around the world with he and his buddys family for 5 years researching what made a great Ski resort. Then they built one.
If you have time, try to travel to some of the highest rated resorts and see what makes them tick. The one that comes to mind near me is Seven Feathers ("comfort stations" are a BIG plus for us). This place has campers crammed close together but it's still a fabulous place.
Also, and I am assuming you're NOT this way but there are some folks that absolutely hate customers in general. They show nothing but contempt for them and side with who ever is against them at every turn. If you feel that way, don't go into this business.
I truly wish you the best of luck and hope we can stay at your resort some day.
Cheers,
Scott