Blue Buffalo 32 m settlement
I received an email from Blue Buffalo about a settlement and suspect it is not allowed for me to copy it here. It seems the skepticism of many vets and pet owners is justified, regarding actual ingre...
Forum Discussion
The false advertising class action lawsuits took issue with Blue Buffalo’s “True Blue Promise” label, which indicates the product contains no poultry byproduct meals; no corn, wheat or soy; and no artificial flavors, colors or preservatives. According to the plaintiffs, several investigations have indicated that those ingredients are present in products with the “True Blue Promise” label.
According to the Blue Buffalo class action lawsuits, consumers paid a premium for the Blue Buffalo products with the “True Blue Promise” label because they were falsely advertised as having better quality ingredients than many other pet foods on the market.
My issue is not JUST truth in advertising that was the issue in the law suit. Their big premise "no byproducts" is a better food is not supported by OVERWHELMING nutritional evidence that is out there. Just because they advertise it and say it, doesn't make it true or accurate. Just plain deceitful.
Doug, DVM
