SuperBowl Ad w/Dog a REAL loser
Watched a preview of the GoDaddy SuperBowl commercial and was just shocked. Starts with a guy throwing a puppy out the window of a truck on the side of the road. Dog wanders and wanders around a...
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I saw it Monday on the Today Show (my recollection is the puppy falls out of the back of the truck at the beginning as opposed to being thrown out.)
I laughed at the end when the woman throws the adorable pup into the truck because it was so obviously an over-the-top outrageous spin on last year's feel-good beer commercial with puppy and horse. I'm a dog lover and service dog partner but it didn't upset me at all. It was completely tongue-in-cheek and I was amazed anybody took it seriously as promoting puppy mills or abuse.
Internet-related businesses love being edgy and outrageous - hard to break out of the pack, especially with Super Bowl high stakes. Seems clear to me that Go-Daddy did the whole campaign on purpose to get the #1 media and buzz online this year. Have you seen any other ads discussed yet?
I wouldn't be surprised if their own staff started the Twitter campaign bashing them to get the ball rolling. They apparently have another ad already in place ...so they'll be primed to get even more coverage about the replacement.
In fact, I'm just cynical enough to believe they paid big bucks to get the first ad placed out there on the morning news shows at the beginning of the week.
I laughed at the end when the woman throws the adorable pup into the truck because it was so obviously an over-the-top outrageous spin on last year's feel-good beer commercial with puppy and horse. I'm a dog lover and service dog partner but it didn't upset me at all. It was completely tongue-in-cheek and I was amazed anybody took it seriously as promoting puppy mills or abuse.
Internet-related businesses love being edgy and outrageous - hard to break out of the pack, especially with Super Bowl high stakes. Seems clear to me that Go-Daddy did the whole campaign on purpose to get the #1 media and buzz online this year. Have you seen any other ads discussed yet?
I wouldn't be surprised if their own staff started the Twitter campaign bashing them to get the ball rolling. They apparently have another ad already in place ...so they'll be primed to get even more coverage about the replacement.
In fact, I'm just cynical enough to believe they paid big bucks to get the first ad placed out there on the morning news shows at the beginning of the week.
