I know -- that's not the point - the point is, once they sell it and get your money, no one cares anymore about if it works. No more pride in business relationships.
Gotta tell ya, I bought $6000 worth of equipment this time - in December - and this PSE-12 was only $40 of that order ... but, because they won't deal with it, after two months, and keep doing nothing, I just placed another order for a bit less with a direct competitor - and wrote the sales supervisor a note and told him that directly. So he lost a sale of $4800 for a lousy $20 bucks ... and all future sales from us.
This company lost me forever for this reason - probably $20 bucks on their books. All they had to do was send me another copy - instead, tell me - keep calling Adobe, keep calling Adobe - and nothing changes ... The serial number is invalid -- all they had to do it give me another serial number, or send me another CD ...