wbwood wrote:
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Look at it this way. When you go to CW, there are 2 prices. The lower one is given to those people that are GS members. GS membership is not for the CW stores, it is entirely seperate. CW just recognizes (since they are one in the same technically) the GS membership and offer discounts.
Do you shop at membership clubs, like Sams Club. BJ's and Costco? Each has a membership fee in order to shop there and get their advertised rate. However, you can go into Sam's Club and get a one day pass to shop and you will pay a 10% additional service fee. BJ's charges a 15% fee. Never could find anything directly from Costco that says you can shop without a membership, except that I read you can get one of their "cash cards" and shop with it with out a membership. Not sure about that. Never been in a Costco or a member for that much. But if you want the cheaper pricing, then you gotta have a membership. And from what I have seen, a GS membership is cheaper than any of the others that I mentioned and gives RV'ers more value.
CW's retail pricing harkens back to the pre-online shopping days of price clubs where you had to be a member to get the club price and shop from their catalog. The catalogs had two-tiered pricing for members and nonmembers.
I actually prefer wholesale clubs' pricing model of a single price with a surcharge for nonmembers, because now the wholesale club is competing with its competition on price. The marketplace dictates price.
If CW did the same price structure for its retail goods as the wholesale clubs then it would have to more closely compete on price. Every item has one price on the shelf and each store entrance would have a prominent sign stating that non-members pay a surcharge of xx%. If customers decline to buy a GSC membership at checkout then they pay the surcharge.
I believe eliminating the two-tier pricing system would make product management simpler and easier. The trick would be in what to do with the GSC/presidents club members. After eliminating the two-tier pricing, what to do with the GSC/presidents club to make it value-added enough for customers to become members or renew their memberships.