I don't subscribe to many people/companies mostly national parks, blm, and the like. However, for up to the minute, on the ground news, you really can't beat twitter.
I have been using it all summer to track wildfire information and updates.
I used it last winter to find out snow closures, major accidents, and the like.
I used it during Hurricane Sandy.
People and news stations tweet updates about tornadoes, storms, riots - any instant news you need you can find on twitter. It is great when you full time and need local information but have no access to a good local news station.