Keep saying no until they get to a price you can accept! I ALWAYS have told the salesman (whether automobile or RV) that I will not negotiate and that I expect them to give me their best price right away. They never listen. Actually walked away from one RV dealer who promised to do as I asked and then, a day later (and again a day after that!) presented better deals for the same RV. Does no good to demand a 'bottom line' price - they never listen to the demand. Most dealers want the deal - need to deal - and the longer you can hold out the better you will do. Be prepared as we were to just walk away if what you have decided to be a fair deal doesn't happen. There's always another dealer and another, sometimes even better, RV to be found. Whatever you do, don't "NEED" anything! The less excited you are the more likely the dealership is to accommodate your requests. Don't settle! Demand in a gracious manner - and ask for extras (air conditioner, awning, etc.) to seal the deal.