With the recent (as in say, last 5-10 years) high popularity of Jeeps in general, the prices are holding very well for the Wranglers, almost no matter what year. The JK is the newest model, starting in '07. That's also when Jeep came out with the 4-door Unlimited. The '07 to '11 has the less preferred 3.8L V-6. But, while it does have the lesser power motor, those years are still bringing fairly high resale prices.
The newer Pentastar 3.6L 285HP V-6 was introduced in '12 and has really helped bolster the sales of that year and up. But, the engine is not the only high attraction for these Kleenex boxes on wheels. They introduced a 5-speed Auto in '12 too and that is appealing to many folks. While the standard 2-door is still very popular, the 4-door is by far, the higher selling unit. And, as stated, is pretty close to the highest ranking, price holding used vehicle on the market.
When we were looking for one about 18 months ago, we were hit by the used car "sticker shock" too. We kept coming up against high prices on high mileage Jeeps. We dabbled in the potential new ones for a day or two but, for what we wanted, a fully equipped, brand new Rubicon Unlimited, we were looking at well over $47K out the door.
So, we kept looking at used and found our present one at a dealership. And that is a '15 JKUR with 27K on the clock for $38K, not including taxes and whatever else those lousy Jeep dealers want to charge for a used vehicle. But, we got that Jeep, a flawless 2 year old for right at $41K out the door. And we got factory warranty for a 3 years and 40K miles. As stated, the same exact Jeep, outfitted with the same exact packages, would have been just over $47K. So, we saved around $6K-$7K and got a flawless, never used off road, spotless, factory warrantied Jeep JKUR.
Yep, if you want a nice Jeep, especially with some nice bells and whistles, you're gonna have to pay. We've owned 9 Jeeps to date and, we wouldn't have anything less. We've driven Sidekicks, Trackers, and small vehicles like those and, nope, ain't happening. There are some deals out there for the Jeep Wrangler but, you have to be at the right place at the right time to grab them. Good luck.
Scott