So what's the problem? it's capitalism. Jeep Wrangler is a vehicle sought after and can command the price they get. People can buy what they want. You call it a cult or Bravado. So there aren't any other cars or SUV's out there that your accusations wouldn't also apply too? Are they not off road capable more so than many other standard equipped vehicle. Then it's bravado well deserved and part of the reason they get the price they do. So what if it's just a mall driver
Well,
 I couldn't have said it any better. I wasn't gonna comment on this thread any more but, I had to put two more cents in. The mods comments were an opinion for sure. He's entitled to his, just like the rest of us. His just happened to be a bit on the strong side for the opposing team. I don't really know, (and I'm supposing that no one really knows) the size of the two opposing teams on this Jeep price thing. Those of us that have purchased, own, drive, modify, use on and or off road, to various limits and or capabilities, LIKE our Jeeps. 
   We, on this team, know what we're facing when we write the check(s) for these darn Kleenex boxes on wheels. Those on the other team, either by not having EVER ventured into the Jeep world, or simply can't afford what's being asked for them, used or new, can develop their own attitude and thoughts as to what's not to like. 
   This thread can go on and on and on forever. As I've stated before, you either like them, purchase them, modify them (if desired), go off road (again, if desired) or just own and maybe tow it for a toad, 'cause it's the right vehicle for you. If you DON'T like them and or, see no value in them, don't EVER plan on getting into any form of off roading, and like or own, some form of other toad, well then, you simply walk away from a Jeep. Pretty simple. 
But to label this as a "cult", well, not quite sure I'd put it in that category. 
Scott