My son listed his two year old, four door wrangler on craigslist. He paid $26.7k new, and added bigger tires, rims and a 2" terra-flex. An out of state wholesaler just bought it for $26K, wire transferred the cash, and picked it up. It's sharp looking, with low miles. He essentially owned the thing for two years, did some real aggressive off-roading with it, and got nearly 100% of his money back, less the mods he did. The next owner will probably be paying more than he did, all in. Doesn't make much sense to me, but it's the market at the moment.