Actually ice prices will depend on where you are buying it. We've seen it for a couple bucks and even twice as much depending on location. Plus, you gotta stop what you are doing and normally drive somewhere to get it. Depending on how far you gat to drive, that $2 bag of ice can easily cost you $5 or more. And the. You got to have a place to put it. Bag of ice will go in a cooler. Then it melts faster than the ice in the freezer will. I just think in the long run, it will be a better choice for us. Less taproom than a cooler and lighter than a full cooler as well.