I'm with the crowd that cancels and renews. Every 6 months, got a note on my digital calendar to call and cancel.
"Sir why are you canceling?"
Well I won't cancel if you can give me the same deal again. $30 for 6 months.
"We have a promotion for..."
Nope
"Ok we can do this..."
Nope
"Sir our best offer is this..."
Nope
"Ok sir what if we offer another 6 months for $30"
How about a year for $50?
"Let me get supervisor approval...yes"