Having a Yeti has a whole lot of "look what I got" mentality. Definitely need it hanging on the back of a Jeep or truck for high visibility. Then you can also run a Yeti decal on the vehicle. When was the last time you saw a Coleman decal? Personally, I can break a Coleman, lose a Coleman, or worse case have a Coleman stolen full of beer. I believe I'll keep dealing with the outfit out of Wichita, KS.