My Yeti and Pelican are not out for people to see, i dont have a Yeti sticker on anything and my Pelican has froze beer that was in ot so yes its colder than the lower priced cooler. Just because you dont own one doesnt mean you should try beating down the people that do. Are you that way with everything else you dont own ? I feel bad for you that you are missing out on great products that some of us have purchased and use.