62 Watts Worth Of Light (A Link)

These are pretty cool. This strip uses 3014 LED's (30ma, .1w, 9-12 lumens). They're brighter than 3528 LED's (20ma, .06w, 3-8 lumens), but not quite as bright as 5050 LED's (60ma, .18w, 12-22 lumens). Most of the LED's sold on eBay use the 3528 and 5050 LED's. The big kahuna of LED's for this type of lighting is the 5630 (150ma, .5w, 20-45 lumens).

IMO, the technology used here is more in the strip that holds the LED's, not so much the LED's themselves.