There is nothing new with w/fracking
1947: First well receives hydraulic fracturing treatment, before that they used nito or TNT.
horizontal drilling (mile long lateral) is newer and ain't a dirty word (yet).
There was relatively little horizontal drilling activity before 1985, offshore 'directional' drilling came first.
Combine them and selectively frack and viola.
Boone Pickens, 197?, SPE conference, Dallas. "Reserves are like Marilyn Monroe's tits (sic),
If you ain't got your hands on em they are worth nothing"