Do you have to be a military veteran that works on a farm while going to college and turning in a competitive car? LOL
Way too often I've found that it IS marketing hype - and the dealers advertise them with additive rebates and specials that no one can actually get.. (as well as leave off 'dealer prep', 'delivery' and other BS charges..
To me I agree with above poster - find the invoice pricing, take off rebates at the time, get another $500 or so from dealer and call it a day.. On most Rams in the $50-$60k range this would be about $10k under MSRP usually..
I've found most of these guys that get the trucks for $14k under sticker out the door have been hoodwinked by the process, inflated trade in values, etc..