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Groover's avatar
Groover
Explorer II
Feb 18, 2020

2020 year end and Q4 pickup sales

I finally found a good report on pickup sales.

Pickup sales

Summary:
Ford outsold Chevy and GMC full sized combined last year and Q4

Ram outsold Silverado for the year and Q4, making Ram the second best selling brand

Ranger kept picking up and outsold Chevy and GMC combined in Q4.

Gladiator sales disappointed even though I have been seeing a lot in my area. Maybe they are easy to spot in a crowd. That is the midsize that I would most like to have right now but the price would have to get more reasonable.

Tacoma and Frontier keep chugging along.
  • IdaD wrote:
    Groover wrote:

    Gladiator sales disappointed even though I have been seeing a lot in my area. Maybe they are easy to spot in a crowd. That is the midsize that I would most like to have right now but the price would have to get more reasonable.


    The price is what's killing the Gladiator. Dennis Dillon is widely known as a volume dealership with about the best pricing you can get anywhere. The cheapest Gladiator they have on their lot right now is $35k, and the cheapest Rubicon version is $53k.

    The diesel Ram in my sig was $39k in spring 2015. I think they're a little higher now but that still seems crazy to me to spend more on a Gladiator than a full size truck with a Cummins in it.


    Couldn't agree more, but not unlike the 4 door Wranglers have been for years. Based on the Wrangler popularity, unfortunately I don't see Gladiators being reasonably priced for a long time, unless the economy tanks.
    Perhaps what's even worse, is for all that money, one gets the anemic Penstar V6. Sure it's enough to haul the truck around smartly, but if you're spending that much and can't open the hood in front of your friends out of embarrassment, then it's no good.
    So now it's too big to be a "Jeep", (that departure angle is almost as bad as my buddys bagged 53 Merc!) perfect as a smaller 1/2 ton, but it got neutered in the engine department unless you opt for the diesel, which really throws the price up there.

    It leaves you with a small 1/2 ton with a crappy back seat, that won't wheel as good as a JK, wont ride or drive or tow as good as any of the current 1/2 tons, yet costs way more comparably equipped and you can only give it to your wife or gender neutral relative because it's missing 2 cylinders and 100hp!

    There are a few upsides. It's the only thing you can buy that tows anything except for a Tacoma, with a stick shift. If the diesel came with the 6 speed, that would be cool.
    Props to Jeep for seemingly hitting it out of the park for style points though.
  • Groover wrote:

    Gladiator sales disappointed even though I have been seeing a lot in my area. Maybe they are easy to spot in a crowd. That is the midsize that I would most like to have right now but the price would have to get more reasonable.


    The price is what's killing the Gladiator. Dennis Dillon is widely known as a volume dealership with about the best pricing you can get anywhere. The cheapest Gladiator they have on their lot right now is $35k, and the cheapest Rubicon version is $53k.

    The diesel Ram in my sig was $39k in spring 2015. I think they're a little higher now but that still seems crazy to me to spend more on a Gladiator than a full size truck with a Cummins in it.