3/4 or 1 ton SUV ?

RoyJ wrote:

Grit dog wrote:
Personally they're not my thing. Id take a HD truck 10 times out of 9 for my use. But given the soaring sales of full size trucks and suvs, year by year it just seems strange that a HD suv platform wouldn't be successful once again. Considering, for 1 mfg, they would only need to steal less than 5% of the overall market share of current full size suvs and trucks to sell some comparable quantities to other vehicle models.

Like I was saying before, they're probably afraid of cannibalizing their own HD truck sales.

If someone truly needed a Suburban 2500 or Excursion, they would've already bought a 2500/F250. The only alternative would be a Suburban 1500 or Expedition EL, but that's still cannibalism.

How do they win over new buyers into the HD SUV market, that would've otherwise bought something completely different? i.e. your Highlander / Atlas / other large crossover buyer are not cross shopping 3/4 ton SUVs.

For sure. 99% of the market would come from existing full-size truck and suv buyers. No doubt.
How to win over new buyers? Make something new that people want.
Offer a real diesel like Ford did for a few years, not the underpowered whiny 6.0 Vortec.
Offer something that people want to be seen in. Doesn’t take much. (My new work truck just because it has a 2” lift, mudders, decent looking wheels and some cool stickers and painted tow hooks has got more random complements in a week than my previous work truck which was essentially the same but not “off road.”)

Take the new Burb body, which looks killer btw, toss it on a HD chassis, give it a little lift and some bling and a 5” tailpipe that begets the fire breathing diesel under the hood and watch all the guys “justify” this for their wife’s next soccermobile that also pull their boat and camper 10x a year! Put a cool looking roof rack on it and offer an attachment for a hi lift jack and some rotopax jugs. People be mall crawlin in them just like the Jeep’s, in no time. Added benefit, those that have a real need for one now have their next family truckster tow rig back, which is what this thread was all about.
How many people “have to have” a big diesel truck that don’t need one? Answer? Most of them. Myself included.
How many wives want a fancy SUV to drive through the Starbucks in? Answer? Most of them. (Well, not the liberal ones....different topic).