Atlee wrote:
Since I'm not a "car guy", and presumably one of the sheeple, please define for me what a Tier 1, Tier 2, and Tier 3 tire manufacturer is. Then I'll be more educated.
I want to explore this for a bit, so bare with me.
I think Tier 1 suppliers (companies, manufacturers, whatever it is we are measuring using this term) are those that are recognized as the leaders in the area. It isn't necessarily about size or popularity or even success. It's a bit more nebulous and more along the lines of long term reputation.
In the case of Formula 1, I would argue that McLaren is a Tier 1 even though they don't seem to have the success at the moment - and I would argue the Lotus is Tier 2 - but very successful this year (and last year for that matter.)
Tires? Any of the top 5 would qualify. Goodyear, Bridgestone, Continental, Pirelli, Michelin. They all supply virtually EVERY vehicle manufacturer. They are present in virtually EVERY market on the planet.
Exactly where that lower limit is? Debateable. I'll come back to that point in a moment.
What is a Tier 2? Not a leader, but well placed. Somewhat respected and could have great success, but overall doesn't have the level nor the string of successes that a Tier 1 would have. Do Tier 2 have flashes of brilliance? Yes!! Do Tier 1's have clunkers? Of course.
So in tires, who are Tier 2? Cooper, Toyo, Yokohama, Hankook, Kumho. Please note, that these are examples, but hardly a complete list.
Tier 3? Everyone else. Some of these are strong niche players - and by "niche" I mean concentrated in certain market segments - like a particular part of the world, or a particular type of product.
Even though Maxxis is quite large saleswize, they grew into that position - and relatively recently, so I consider them to be edging out of Tier 3 and into Tier 2. They don't supply many vehicle manufacturers.
What about Nokian? In some respects they are a Tier 2 - well respected in their niche - but have chosen to stay within their niche, so their sales are not large. This is a tough call and probably one that would require an asterix to explain fully.
So where are the dividing lines? Hard to say and I don't think we can put dividing lines in place without both starting an argument and acknowledging that the line is pretty fuzzy.
OK, that's my perspective. I am sure some will take issue with it. I am sure some will have quite different points of view. But this is "opinion" nevertheless.