Forum Discussion
Me_Again
Nov 14, 2013Explorer III
Motomaster, a private brand produced for Canadian Tire Corp., is the most popular replacement brand in Canada (see Chart 11). It owns 13% of the passenger and 10% of the light truck tire market share. Canadian Tire is one of two mass merchandisers in Canada that sell tires. Each of its 485 stores is operated by an independent business owner. In addition to Motomaster, Canadian Tire offers 10 brands: Goodyear, Michelin, Continental, Pirelli, BFGoodrich, Dunlop, General, Uniroyal, Hankook and Fierce.
Brand % of total Brand % of total
Car -------------------------Light Trucks
Motomaster 13.0% .. Goodyear 16.0%
Michelin 12.0% ........Michelin 12.0%
Goodyear 10.0% ......Motomaster 10.0%
Bridgestone 8.0% .....BFGoodrich 9.0%
BFGoodrich 6.0% .....Bridgestone 8.5%
Hankook 6.0% .........Firestone 5.5%
General 4.0% ..........Yokohama 5.5%
Firestone 3.5% ........Hankook 5.0%
Wow, I reason for Americans to shop in Canada!
Brand % of total Brand % of total
Car -------------------------Light Trucks
Motomaster 13.0% .. Goodyear 16.0%
Michelin 12.0% ........Michelin 12.0%
Goodyear 10.0% ......Motomaster 10.0%
Bridgestone 8.0% .....BFGoodrich 9.0%
BFGoodrich 6.0% .....Bridgestone 8.5%
Hankook 6.0% .........Firestone 5.5%
General 4.0% ..........Yokohama 5.5%
Firestone 3.5% ........Hankook 5.0%
Wow, I reason for Americans to shop in Canada!
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