Colorado Truck of the Year again!!

Truck of the Year and Car of the Year do matter, the title sells vehicles (I would agree it is more influential to those who are less informed). Whether you or I personally agree with the selection or the process by which they are selected, doesn't really matter. It is a process and it is pretty well conducted. A mid size truck is still considered a truck, in this case it is substantially newer than the version that won last year so it qualifies. Don't like it, start your own truck of the year competition and see who salutes.