Common issues with Dodge 6.7L or Ford 6.7
Hoping to solicit some of the collective advice from the gurus on the forum about a new truck purchase. I've been lucky to own a few great trucks: 2001 7.3 powerstroke, a 2007 LBZ duramax, and just ...
Forum Discussion
A lot of folks "buy in" to the notion that larger sales volume is a barometer of better product value. "If more people are buying Brand X over Brand Y, then Brand X must be doing something right."
So what is the "right" that Brand X is doing?
I worked for a company whose purpose was to create and sell a product. Management very strongly believed that the secret to commercial success was a spend ratio of 9:1, where 90% of expenditures were spent on MARKETING, while only 10% went toward actually making the product.
Does Brand X sell more vehicles because they build better vehicles, or because they are far more effective in marketing those vehicles?
There have been countless studies on mass mob mentality... the swim with the school of fish aka follow the lemmings phenomena... where if all those people are buying X, then there must be something about X that is worth buying. An example of this cropped up recently on this forum, with a thread that began with the observation that there were more Brand X vehicles found than any other brand in the campground.
If some buyers are influenced by the "vetting" of a majority, and the majority is influenced by the effectiveness of marketing, and the most effectively marketed product that the majority buys into grows into a greater majority by those seeking the "safety" of majority thinking... does it necessarily follow that the product itself is actually better?
So what is the "right" that Brand X is doing?
I worked for a company whose purpose was to create and sell a product. Management very strongly believed that the secret to commercial success was a spend ratio of 9:1, where 90% of expenditures were spent on MARKETING, while only 10% went toward actually making the product.
Does Brand X sell more vehicles because they build better vehicles, or because they are far more effective in marketing those vehicles?
There have been countless studies on mass mob mentality... the swim with the school of fish aka follow the lemmings phenomena... where if all those people are buying X, then there must be something about X that is worth buying. An example of this cropped up recently on this forum, with a thread that began with the observation that there were more Brand X vehicles found than any other brand in the campground.
If some buyers are influenced by the "vetting" of a majority, and the majority is influenced by the effectiveness of marketing, and the most effectively marketed product that the majority buys into grows into a greater majority by those seeking the "safety" of majority thinking... does it necessarily follow that the product itself is actually better?
