Forum Discussion
otrfun
Dec 23, 2020Explorer II
Absolutely no doubt Ram was seeing some kind of hit to their bottom line that convinced them to go back to the CP3. The cost per failure (under warranty) was dramatically higher with the CP4. It would make sense for Ram to switch back to the CP3---even if the failure rate for the CP3 and CP4 were the same.
Now that Chevy and Ram have both walked away from the CP4, it certainly leaves Ford in an interesting marketing position---especially with these CP4 class-action lawsuits still in the pipe-line. My guess Ford's too highly invested in the CP4--their bean counters have probably determined it's better to stay the course. Maybe Ford's counting on their brand loyal diesel customers to simply choose the 7.3 gasser (vs. a Chevy or Ram) when confronted with the CP4's bad press.
Now that Chevy and Ram have both walked away from the CP4, it certainly leaves Ford in an interesting marketing position---especially with these CP4 class-action lawsuits still in the pipe-line. My guess Ford's too highly invested in the CP4--their bean counters have probably determined it's better to stay the course. Maybe Ford's counting on their brand loyal diesel customers to simply choose the 7.3 gasser (vs. a Chevy or Ram) when confronted with the CP4's bad press.
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