Forum Discussion
otrfun
Dec 24, 2020Explorer II
Flashman wrote:We all like what we like.4x4ord wrote:Wow what a fan boy! I bought my RAM because it is better than the competition not because it is cheaper.otrfun wrote:Ford and GM diesels are priced about the same as a Ram gasser. I think you’d have to be very brand loyal to buy a Ram right now.
Absolutely no doubt Ram was seeing some kind of hit to their bottom line that convinced them to go back to the CP3. The cost per failure (under warranty) was dramatically higher with the CP4. It would make sense for Ram to switch back to the CP3---even if the failure rate for the CP3 and CP4 were the same.
Now that Chevy and Ram have both walked away from the CP4, it certainly leaves Ford in an interesting marketing position---especially with these CP4 class-action lawsuits still in the pipe-line. My guess Ford's too highly invested in the CP4--their bean counters have probably determined it's better to stay the course. Maybe Ford's counting on their brand loyal diesel customers to simply choose the 7.3 gasser (vs. a Chevy or Ram) when confronted with the CP4's bad press.
However, it's interesting to note that Ram has increased their share of the US truck market from 15% to 25% over the last 10 years. It goes without saying, that Ford and Chevy (especially Chevy) saw their marketshare drop to accommodate Ram's growth.
About Travel Trailer Group
44,029 PostsLatest Activity: Mar 16, 2025