Ford F150 is going Powerstroke Diesel
It's going to be a V6, like the one in the 1500 Ram. Link
Forum Discussion
So much in depth analytics on why this is a bad option for most. I would be willing to bet it is a very small percentage of people who look at any purchase, let alone a truck, that way.
People buy cars largely on emotion. So how the engine feels to drive is very important, and diesels perform well by seat of the pants feel.
They also pay attention to what they are paying at the pump, and how often they fill up. You fill up the tank less often with a diesel, but right now, you would pay more per gallon. Might stay that way for a while.
I still think this truck will be successful. Maybe a little less so since the 4x4 MPG of 25 isn't as good as I expected it would.
People buy cars largely on emotion. So how the engine feels to drive is very important, and diesels perform well by seat of the pants feel.
They also pay attention to what they are paying at the pump, and how often they fill up. You fill up the tank less often with a diesel, but right now, you would pay more per gallon. Might stay that way for a while.
I still think this truck will be successful. Maybe a little less so since the 4x4 MPG of 25 isn't as good as I expected it would.
