Reese makes the Ford prep and the Ford hitches. The Ford hitch is the Reese Elite with a different sticker on it. If that's the hitch you want, get the version sold by Reese, not Ford as Ford marks it up much more. To get the best price, search the net for the Reese then buy it from etrailer. Once you place your order, send an email to etrailer's customer service with the link to the best price you found on the hitch. They will immediately refund you 110 percent of the difference making etrailer the best price out there.