When I bought my truck last year, I looked at them all objectively (F,C,D) even though I had grown up with Ford's and sold them for 8 years. Dodge has come a long way quality wise in the last few years. I drove my wife's hand me down Chevy Monte Carlo and it seemed like it had a lot of interior plastic parts that would break, and it was always a lot of the small annoying stuff that needed to be fixed. It was a 2002, so I would hope things would have been improved since then.
I looked at them all objectively, sat in them and drove them all with an open mind. It got narrowed down to the Ford and Dodge. I was going to look at both of them, went to look at a used Ford first, it had almost everything I wanted so it is sitting in my driveway. If I had gone to look at the Dodge first, it might have been a different story.
The reason that the Chevy got ruled out was that it felt like it had less interior space, even though there wasn't a significant difference in the #'s.
Ford at one time usually was the leader when it came to new things..1st to have the crew cab F-150, power adj pedals, integrated trailer towing ant the all aluminum body for the 2015 model, but the Dodge appears to have a winner with the EcoDiesel.
HOWEVER, things might change when the new Nissan Titan comes out with the 5.0 Cummins diesel in a couple of years. If they build it right, it might take them from last place to becoming a serious contender. Ford dropped the ball when they didn't put a diesel in their 1/2 truck. They had a 4.5L V-6 diesel that they used in some of their LCF trucks, and should have probably explored putting it into the 1/2 T trucks.
Each individual's need is different so find what works best for you....but always look for payload capacity.