I have no strong brand preferences based on the product itself. My cars and trucks have included French and German imports, then two from GM, three Dodges, one from Toyota, one from Mazda, three from Honda, and four from Ford: three great trucks and a POS first-year Mercury Sable. Make that five, if you count the Ford powered motorhome.
I came to this town 34 years ago with a Chevrolet Citation, and all my dealings with the local Chevy dealer were a nightmare; that meant buying no more Chevies. I bought my first Dodge from the Dodge/Honda dealer, and the dealer service was experience was great, which brought me back to buy three Hondas from him, as family needs evolved; my youngest daughter has two of those, one still going at 270,000 miles.
On my way back into the country from an overseas assignment, I bought a Dodge truck with the expectation of towing a RV. On getting back into town, I learned the Chrysler/Dodge franchise had been taken away from the Honda dealer and given to an out-of-town "supermarket" dealer with a half dozen other franchises. The service experience was so bad that I sold the Dodge truck to the Honda dealer and bought a Ford truck from the Ford/Toyota dealer, which had provided excellent service on my vehicles over the years.
Most of the people in this town who have Ford trucks buy them because of the dealer. Those that have Chevy trucks tend to go out of town to buy them from a better dealer; that situation recently improved because GM pulled the franchise as part of the bailout and gave it to the Buick dealer, which was another of the good dealers in town.
So my point in this? There is really so little difference in the different brands for motor vehicles in the same class, what may be more important could be the dealer you buy it from. Or to whom you will take it for service.