FishOnOne wrote:
I read this topic quite a bit here so here's PUT.com attempt to pencil whip the cost of ownership comparing some gas engine trucks to the new RAM Ecodiesel truck.
I think it's time to take a deep breath and admit that the numbers will not work. But, maybe we also need to "pencil whip" the cost of ownership to compare King Ranch vs. XLT and High Country vs. LT and Laramie Lone Star vs. SLT. Some people like diesels. I don't, but many do. There is a market for this, just as there is a market for power sun roofs and stitched leather interior.
I think it is great that Ram offers it. I also know that if Ram did not offer it, people would complain that they should have offered it. It reminds me of the Ram box option that came out. People blasted Ram, saying it takes up too much bed space, yet those same people would have blasted them as having a lack of innovation if they did not offer it.
Ford took a big risk offering the 3.5 Ecoboost which only gets 1 mpg better (EPA) than the 5.0 V8, and the Ecoboost has been a huge success. It is a fine engine, and I have 3 friends that own them and rave about them. I would seriously consider buying one myself if I could right now, even though the "pencil whip" numbers would not work out.