Forum Discussion
BenK
Aug 29, 2014Explorer
They are NOT liars...directly that is...there are laws and the one with
the big teeth (fines, recalls, jail time) is "Truth in Advertising"
I do demand and expect truth, but also understand how marketing works.
As well as engineer and design product teams. Guess what? Lawyers
are inter-mixed throughout those processes...as well as "Bean Counter
Management" who only manage the bottom line...no longer does management
(generally) manage their 'product'...
Been saying that 'curb' is the 'stripper' for years and years...along
with that also said it's in the fine print, of which is where they
"told you so"...
Also, the definition of 'curb' is in a fuzzy area. Argued with one
guy here who thought is has to be a model offered for sale. He could
NOT get it, that it was a custom model NEVER offered for sale
Took a few years to finally get folks to understand that they used a
150 lb driver and is from the insurance actuary tables for the 'normal' man...
Bottom line....it is 'us' who allows this, as it works so well
How many times do you read here and other portals of someone who
expout their ratings numbers in an absolute term...or that they
bought the 'King of the Hill' XYZ truck/SUV because they believe the
marketing verbiage
Demographics studies are spot on and that is these targeted marketing
spiels...on target...which are the bulls eye's on those folks back sides
On testing and certifications (they are different). VERY expensive and
more so for the smaller OEMs...but...that will then go into having to
explain how it is done...it's not just load up 'one' vehicle and run
down to the track with some sensors. :R
the big teeth (fines, recalls, jail time) is "Truth in Advertising"
I do demand and expect truth, but also understand how marketing works.
As well as engineer and design product teams. Guess what? Lawyers
are inter-mixed throughout those processes...as well as "Bean Counter
Management" who only manage the bottom line...no longer does management
(generally) manage their 'product'...
Been saying that 'curb' is the 'stripper' for years and years...along
with that also said it's in the fine print, of which is where they
"told you so"...
Also, the definition of 'curb' is in a fuzzy area. Argued with one
guy here who thought is has to be a model offered for sale. He could
NOT get it, that it was a custom model NEVER offered for sale
Took a few years to finally get folks to understand that they used a
150 lb driver and is from the insurance actuary tables for the 'normal' man...
Bottom line....it is 'us' who allows this, as it works so well
How many times do you read here and other portals of someone who
expout their ratings numbers in an absolute term...or that they
bought the 'King of the Hill' XYZ truck/SUV because they believe the
marketing verbiage
Demographics studies are spot on and that is these targeted marketing
spiels...on target...which are the bulls eye's on those folks back sides
On testing and certifications (they are different). VERY expensive and
more so for the smaller OEMs...but...that will then go into having to
explain how it is done...it's not just load up 'one' vehicle and run
down to the track with some sensors. :R
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