demiles wrote:
Lantley wrote:
I see the Nissan as being in no man's land. It is not as capable as a 3/4 ton but is cost just as much.
It is very capable for a 1/2 ton but it is priced to high for the 1/2 ton crowd.
Who is the truck being marketed to?
Have you checked the MSRP on a Ford F-150 Platinum or 1500 High Sierra lately? Your cost comment is irrelevant.
But those trucks all are about luxury and are top of the line. They are not for everyone either. Those trucks are for the 1/2 ton pick up buyer with unlimited funds Who want All THE BELLS AND WHISTLES. Another small niche market. I think Nissan wants the XD to be more than that.
The Nissan is not marketed that way.Is it a luxury truck designed to compete with Platinum and High Sierra ? Is it a heavy hauler? what is it? Who is the target buyer?
It's not luxurious enough for the luxury guy and not heavy enough to be a real hauler. Currently it is a dud in no man's land.