New Ford Pickup weighs payload and tongue weight

Sounds good to me. Considering the fact that trucks have pretty much doubled in price over the last 10 years, and passenger cars have had an average increase of only 25-30% over the same time period, I fully expect a LOT of new technology and features on the new trucks. Naturally, the high demand for unnecessarily large trucks is pushing the prices sky-high, but buyers need to expect a good bit of new technology and product content in return.