Thanks, I missed that part. All I saw were drawings of some future campers. Had just finished watching Shark Tank, where a common question is tell me about your actual sales". 
You make an interesting comment.   Prior to the recession truck campers accounted for about 9000 new units made and sold a year.   This is a very small part of the RV overall market.    And Lance accounted for about half of the 9000 campers.    That leaves about 4500 truck campers divided up by several manufacturers.   I hope any new entrant into the industry calculates where their customers will come from as the market is small and not already part and parcel of the existing legacy camper manufacturers like Lance, Northwood Arctic Fox,  Northern Lite,  Northstar,  Hallmark,  Adventure/Eagle Cap,   Outfitter,   Phoenix, etc.      And most recently Ford has partnered with a truck camper manufacturer that will have Ford's image, marketing and advertising backing and perhaps dealer distribution network.