North American Truck of the Year

Ford Stockholders have done well. Ford is by far the highest return investment of the big 3 historically.

not in the last 52 weeks...

low high
Ford $13.26 - 18.12

GM $28.82 - 39.77

FCAU $8.54 - 13.76

Had you bought low and sold high GM would have made you $6.95/share,
FCAU would have got you $5.22/share and Ford would have netted you a grand total of $4.86/share. With FCAU at a lower share price, one could have bought more shares for less money, then the other 2 and made off with a pretty decent return, if bought low and sold high.

45Ricochet wrote:
Yeah good for Ford for sticking their neck out. Good Luck and happy returns stock holders :W

Ford Stockholders have done well. Ford is by far the highest return investment of the big 3 historically.

x96mnn wrote:
Why would insurance care if it is an aluminum body.

I've only read a little about it but I'm willing to make a guess that it's more expensive to repair. Realistically, insurance companies only care about the bottom line. What does it cost to put it back together when it gets crumpled? Like the old saying goes, follow the money.

Why would insurance care if it is an aluminum body. They have tested it and have shown from an impact rating to be higher then steel.

I did not go with Ford primarily because I found that in needed a f450 to compare with the 3500 series trucks from chev and dodge, I still think they have done well here in the 1500 series. Maybe as far to say they would be a clear choice if I wanted a medium weight trailer and a 1500 series truck.

Yeah good for Ford for sticking their neck out. Good Luck and happy returns stock holders :W

hone eagle wrote:
Not at all,we all can't agree unless this is a fanboi forum :-)
They deserve major props for the volume being attempted and Iam sure they will succeed.
I think the GM mid size offering(s) are a much bigger risk and they should be recognized,because the Colorado/Canyon could go either way,if they sell well it would mean mid size trucks are back to stay awhile and GM will have rebuilt a market niche

When I bought my 2001 F150 SuperCrew I thought it was a full size truck. Comparing it to trucks today it seems midsized, even compact. A Tacoma pulled next to me the other day and it sure looked the same size as my F150! Not sure how to define midsize anymore.

hone eagle wrote:

geotex1 wrote:
Being an engineer, I applaud innovation but I'm also very critical in that the essence of good engineering is to design by/to function. I'm not convinced Ford had that in mind for a working truck, but to be fair the actual percentage of truck buys who buy trucks to have something in the bed a handful of times a year has risen exponentially... Don't need much truck to haul groceries and hockey equipment. Repairs to that aluminum body are going to be expensive every way around. The insurance companies are not keen on them - I know this to be fact. Will be interesting to see how it ultimately proves out.

Nothing innovative at all ,Aluminum has been around in automotive bodies forever in whole or parts.
Insurance companies could care less they will charge what ever extra it will cost to repair and so far it seems to be between $100 and $200 a year,each individual will make their own decision.
To me the never rust is a major plus,and yes I know al oxidizes.

You look too simply at my innovation comment. Tooling for mass production of aluminum bodies has not been around forever nor has several aspects of what they're doing. Big picture was my vantage point.

FishOnOne wrote:
I think Ford is the only company right now with the engineering expertise, the manufacturing expertise, the volume and the cash to make such a move. If GM and FCA decide to switch to an aluminum alloy body in the future, the road and the material infrastructure will have been paved if sales prove to be successful.

GM has already announced the next gen 1/2 tons will be aluninum and welded not riveted,let the al wars begin.

I think Ford is the only company right now with the engineering expertise, the manufacturing expertise, the volume and the cash to make such a move. If GM and FCA decide to switch to an aluminum alloy body in the future, the road and the material infrastructure will have been paved if sales prove to be successful.

Wait 2 more years for the SuperDuty aluminum body truck with the 5.0 EcoBeast. I'll be in line for that one. That'll have the new Sync in it also, get rid of that MicroSoft mistake.