North American Truck of the Year

hone eagle wrote:

geotex1 wrote:
Being an engineer, I applaud innovation but I'm also very critical in that the essence of good engineering is to design by/to function. I'm not convinced Ford had that in mind for a working truck, but to be fair the actual percentage of truck buys who buy trucks to have something in the bed a handful of times a year has risen exponentially... Don't need much truck to haul groceries and hockey equipment. Repairs to that aluminum body are going to be expensive every way around. The insurance companies are not keen on them - I know this to be fact. Will be interesting to see how it ultimately proves out.

Nothing innovative at all ,Aluminum has been around in automotive bodies forever in whole or parts.
Insurance companies could care less they will charge what ever extra it will cost to repair and so far it seems to be between $100 and $200 a year,each individual will make their own decision.
To me the never rust is a major plus,and yes I know al oxidizes.

You look too simply at my innovation comment. Tooling for mass production of aluminum bodies has not been around forever nor has several aspects of what they're doing. Big picture was my vantage point.