Its easy to dismiss the claims, however when you consider that most new cars are so quiet many older individuals cannot hear them, combined with a non-intuitive operating parameter that allow the engine to run when you take the "key" (or in this case a fob) out of the vehicle, it puts people at risk.
Would you want to lose your parent or grandparent because they are caught up on technology? From a Human Factors standpoint, the current systems in many cars most definitely increase the probability of somebody making a potentially fatal error.