Sounds to me like Fords are making big gains. So the Ford guys will say their growth rate among Hotshotters is class leading.
See
this thread where NO fords were seen in the Hotel parking lot. No there are two. That thread was only a couple months ago.
Just for curiosity, I wonder how many of the trucks you see are 2011 and newer. When I was in that area I saw no hotshotters that had a truck newer than 2010. Or older than 2006. Who in the business would own a Ford diesel in those model years? A 6.0 or 6.4L? OK there might have been some. But they probably are not in business today. Can't handle the expenses, and downtime.
Think about it.
While you are there try the Rise N' Shine bakery. You're only a couple miles away. On the way to Shipshewanna. Pastry's to die for.