"Things I like about the Ford from research:
- Power and Torque. It seems like F150 owners love that Ecoboost for its power and torque, especially while towing.
- Fuel Economy. Most 15-17 model year owners claim their Ecoboost is getting them 20mpg on average.
- Integrated Trailer Brake Controller on most models
- 12k towing capacity leaves plenty of room for upgraded trailer we hope to get in a year or two.
- Seems to have more technology.
- Overall exterior looks to me are cool. (I would want 20" wheels).
- Interior seems cheap. (Just opinions from unbiased folks online)."
I have two Fords with 3.5 Ecoboost and agree with all of the capabilities and I tow a very heavy trailer regularly. I personally don't have any issues with the interior and would buy again. If you have any trouble getting a dealer to negotiate on a Ford there are several around here that will.