In the RV world, the sticker/MSRP is just a made up number by the dealer. It doesn't work like the auto industry. Two people can pay the same price for the exact same trailer. One person saved %15 off MSRP while the other saved 30%. What's commonly tossed around the internet for years is 30% off the sticker, but dealers have gotten smart. They know you're going to come in looking for around 30% off, so they raise the sticker by 30%. It's a win win for them. You think you've gotten a good deal and they got the profit they wanted. Your best bet is to shop the internet and see what other dealers are selling the units for. There's still lots of dealers out there offering good honest prices with an appropriate profits. Take the average of the lowest prices and use this as your target. Start your negotiations much lower, but never exceed the target. If you get up to your target price and the dealer says no, take your business elsewhere. Doesn't make sense to pay more than you have to. Also, don't let them give you a good price, but turn around and pad the final price with a bunch of fees.