Price of a new F250 Ford ? Good or bad?

I know the 2017 models aren't being discounted as much as the old model but that seems really high to me. I was looking at Powerstokes for quite a bit less a couple of years ago. On a pickup these days I think $10k off sticker should be the minimal goal.

I also think walking into a dealership and negotiating a price is the wrong way to deal anymore. Shop multiple dealers and get the best quote so you know the price before you show up.